north korea has opened a department store in its capital pyongyang, offering luxury goods for the ruling elite to try to bolster loyalty before a second dynastic succession, officials and reports said earlier this month. the store named potongkang opened last february, selling imported high-end brands such as chanel and giorgio armani as well as medicine, furniture and foods, a south korean government official said on condition of anonymity. the store forms part of the isolated north koreas's project to give its showpiece capital a facelift, even though much of the country suffers severe food shortages. united nations agencies say a quarter of the population urgently needs food aid. the capital's new look is intended for completion before the 100th anniversary in april 2012 of the birth of founding president kim il sung. the regime has set the goal of becoming a 'great, powerful and prosperous nation' by then [source: afp].