portland's aura of laid-back cool just got a little more appealing and fun, and savvy shoppers have whitney goodman to thank for it. infatuated early on with all things well made, a keen eye for detail, and last but not least, stints in public relations at leading press firms and fashion brands, goodman knows a thing or two about good design. not surprisingly, goodman's next step was creating a platform where to flex her skills. enter wm goods, a quirky select shop situated on the intersection of s.w. alder street and s.w. 12th avenue, opposite the first presbyterian church in downtown portland. occupying a lofty unit of an elongated low-rise building in colonial style, it features an interior that's quite compatible yet also has a certain bohemian edge to it.
timber undeniably is a prominent element here, captured by sturdy beams, flooring, ceiling, and specific furnishings. adding a dose of personality to the setting is the painted ombré indigo wall, a custom-made orb light fixture, and a latticed wood wall. large windows and a skylight not only allow in floods of natural light, but also allow passers-by a good view of the coveted merchandise on offer. as said, wm goods is set up as a treasure trove of good design, and as such it carries a tightly curated mix of affordable items, ranging from mara hoffman dresses, bags by cuero & mør and chaussure lapin boots, to cosmetics, fragrances and a beautifully crafted range of homewares. location: 1136 s.w. alder street [downtown].
© wm goods / photography: mikola accuardi