sisters woo young mi and woo jang hee are the creatives behind the wooyoungmi menswear label. based in paris, the duo launched a pop-up store last year but have now opened a proper store in the city's popular marais district. the store measures 175 sqm. [1,884 sq.ft.] and boasts a clean, gallery-like décor by french architect stéphane ghestem that's dipped in a pristine white hue. the retail space is furnished with boxy, architectural displays and semi-suspended copper clothes racks, and marbled partitions add a visual edge. a series of framed bays in the wall present part of wooyoungmi's collection and add further depth to the setting. the new wooyoungmi store carries the label's full range of menswear, in addition to leather items, shoes and accessories. location: 5 rue st.-claude [marais].