paris: surface to air store opening

it looks like surface to air tops its previous paris flagship on rue charlot with this new stunner, also in the marais area. a collab project by the creative collective and architect federico masotto, the new store is a total design upgrade and the brand's new retail standard. the 150 sqm. store incorporates interior innovations such as moving panels and trompe l'œil flooring. to keep things edgy, the wall decoration references a midnight juggernauts video, directed by surface to air in 2008, and a series of new age furniture pieces are placed across the space. surface to air's new flagship features the entire menswear and womenswear collections and additionally features shop-in-shops by other brands, berlin's bless to begin with. location: 108 rue vieille du temple [marais]. © surface to air / photography: karl hab