prada surely knows how to play the fashion game. as described in a previous post, the luxury brand launched the ephemeral 24h museum to inaugurate its revamped flagship on ritzy rue faubourg st.-honoré. designed by house architect roberto baciocchi, the store measures a whopping 1,900 sqm. spread over three floors. baciocchi took inspiration from design themes in prada's retail history and even modified the store façade which features the architectural elements that characterise the original prada store in milan’s galleria vittorio emanuele II. he added similar curved windows, materials and the window casings decorations, complemented by metal and coloured fabric awnings to give the whole design a contemporary twist. the ground floor is a true eye-catcher, featuring a black + white checkered marble floor and a mirror gallery that visually doubles the size of the retail space.
it's divided in several rooms, each showcasing the bag, luggage and accessories collections. when going up one floor up, by way of a curved black marble staircase, male shoppers can snap up coveted items from prada's men's apparel collections in an expansive space with a matching masculine design. and if you're an a-lister, you can splurge discreetly in the v.i.p. room on the second floor. the basement section, another lavishly designed space with walls covered in pistaccio green silk, showcases prada's womenswear. useless to say that the opening party pulled the biggest names in fashion, from anna dello russo to carine roitfeld and also mister baciocchi himself flew in. location: 6 rue du faubourg st.-honoré [st.-honoré].
© prada - inside the revamped flagship, architect roberto baciocchi [top to bottom]