© nike - a soccer hairdo anyone?
following nike's viral video of soccer player mario balotelli being trimmed at a traditional barber shop, the sportswear giant has launched the nike barber shop in paris. this pop-up venture offers anyone who drops by a free hair cut modeled after of his [or her?] fav soccer player, in an ambiance that's very similar to the video. an adjacent temporary store stocks items from nike's sports collection. mind you, a special app enables viewers to emulate their heroes’ hairdo by trying out ten famous footballers' iconic styles and sharing them with friends. the best submissions will also get the chance to visit one of six other physical nike barber shop locations in buenos aires, madrid, mexico city, milan, moscow and warsaw. the pop-up venture in paris will be operational through sun - jul 1. location: 11 rue des déchargeurs [étienne marcel].
© nike - redefining the nike swoosh