© miss ko
it's interesting to see that the rise of asia continues to inspire entrepreneurs across the planet on many levels, and especially in the hospitality scene. renowned designer philippe starck recently opened miss ko, a pan-asian concept restaurant in the french capital that aims to be more than just a place where to dine. the new establishment occupies spacious digs of 500 sqm. [5,382 sq.ft.] just off the champs-élysées thoroughfare, and features a decorum that's pretty much a artsy mash-up of elements taken from a dozen of bustling asian cities, and which is slightly reminiscent of a film set straight out of blade runner. the restaurant is a collab project with london-based agency gbh which signed for the branding of miss ko, ranging from exterior signage and menus to the visual splendour on display. the focal point of the new dining spot is a lenghty, 26-metre dining bar which pretty much symbolizes the happening 'food street' vibe of the place.
the countertop is made of a myriad of tv screens, showing a continuous stream of asian tv news and specially conceived video footage by paris-based artist collective dalbin. behind the bar, artist david rochline has created a monumental fresco, inspired by the rock spirit of his beginnings and gradually expanding to colourful characters that seem to come from a futurist manga. on the opposite wall a light installation by designer jean-philippe bourdon playfully projects characteristic asian faces onto the bare concrete. the menu at miss ko is just as eclectic, listing a wide array of asian flavours and dishes, occasionally slightly tweaked to accommodate sensitive euro-palates. location: 49-51 avenue george v [champs-élysées].
© miss ko