the kitsuné brand knows what genuine fun is, and it's no surprise a third store in paris will open its doors on sat - jan 31, right in the heart of pigalle, an area of town known for its buzzing nightlife. the shop is situated on the ground floor of a historic mid-19th century structure by french architect eugène viollet-le-duc. the popular music and fashion brand hired architects emiliano salci and britt moran of milan-based practice dimore studio to decorate the space and they came up with a playful design that subtly juxtaposes different styles and details. at 70 sqm. [754 sq.ft.] it's quite compact, but the clever use of colours and textures, the practical configuration and simple yet highly effective lighting, all add spaciousness, albeit faux. a shimmer of luxe is injected by shiny aluminium which has been used to cover the ceiling, while it also lines doorways and specific wall sections. custom-made shelving lines the walls and furnishings come in tables made from stratified wood, and chairs are lavishly finished with amaranth fur. the new maison kitsuné store carries the brand's full range of men's and women's collections. and making the shopping experience all the more fun is a café on the premises. location: 68 rue condorcet [pigalle].