paris: loverdose

© studioxag - straight from the heart in a collab with diesel's creative team, london-based practice studioxag crafted a series of window designs at the galeries lafayette flagship in paris to celebrate the fashion brand's new women's fragrance loverdose. inspired by the fragrance bottle design faceted hearts and letters were created to spell the fragrance’s name. each window has a pulsing purple lit element and projects the loverdose beating heart soundtrack to passers-by on the street. store location: 40 boulevard haussmann [st.-honoré].
© studioxag - electric alphabetic