paris: louis vuitton store opening

© louis vuitton - the new vuitton stronghold on place vendôme

located on swanky place vendôme, a stone's throw away from a little store trunk maker louis vuitton established back in 1854 and what would be the very foundation of the planet's biggest luxury retail empire, superbrand louis vuitton has opened its first store exclusively dedicated to its fine jewellery collection and watches. housed in a grand 17th-century townhouse by french architect ange-jacques gabriel, it's actually a historic cradle of fine jewellery expertise. new york-based architect peter marino, a longtime collaborator of the louis vuitton brand, designed a store interior with natural materials and a high luxe factor, such as straw marquetry, rosewood panelling and havana leather. the new louis vuitton store also accommodates a workshop where precious stones from across the planet will be reworked and set in sets of exceptional jewellery under supervision of louis vuitton's chief jewellery designer lorenz bäumer. an opening cocktail party and dinner was held at the adjacent ritz hotel, pulling a high-profile crowd that included the likes of sofia coppola, natalia vodianova and her beau antoine arnault, and obviously a handful of vuitton dignitaries. location: 23 place vendôme [st.-honoré].

© louis vuitton - store interior, window display, workshop and opening dinner party [top to bottom]