© louis vuitton - two men, one superbrand
the digital age has created a new generation of supersavvy - or dare we say jaded? - consumers, and as a result luxury isn't what it used to be. to many it's become a hyperinflated concept without any meaning, and even worse, without the prerequisite lustre. these days luxury brands have to pull out all the stops to redefine luxury to its precious following with a tantalizing product range and ditto showcases. and well, louis vuitton does exactly that...and like no other. launched last week in paris, amidst the fashion hoopla and as a sequel of sorts to the brand's widely publicized multimillion dollar fashion show, the louis vuitton marc jacobs exhibition opened at the prestigious musée des arts décoratifs.
curated by pamela golbin, the show is a cultural analysis of the work and influence of two men: the luxury brand's founder louis vuitton and its current creative director of 15 years, marc jacobs. showcased in a stellar set-up by designers samantha gainsbury and joseph bennet, the exhibition gives visitors an in-depth look at the fashion industry during two decisive periods, one beginning with 19th-century industrialization and the other peaking in 21st-century globalization. spread over two entire floors of the museum, each devoted to one designer, louis vuitton trunks will be displayed alongside a selection of the museum's 19th-century accessories and fashion items. a range of marc jacobs's most emblematic designs are featured on the second floor [on through sep 16]. location: 107 rue de rivoli [st.-honoré].
© louis vuitton - exhibition set-up, opening party ambiance, and vuitton collaborator and jolly guest takashi murakami [top to bottom]