paris: les ateliers ruby store opening

© les ateliers ruby we reckoned it was merely a matter of time before les ateliers ruby, the motor helmet + accessories brand with edgy collab designs for the likes of directional fashion brands such as maison martin margiela and eley kishimoto, would enter the retail arena. well, last week it launched its very first in homebase paris. the store interior is a statement of minimalism, albeit a testosterone-injected one, boasting a mixture of sturdy wood, galvanized steel and a motorcycle as eye-catching prop. location: 1 rue hérold [étienne marcel].
© les ateliers ruby