he's the creative mind behind the succesful dior homme line since 2007, but few people know that this talented man launched a men's collection all is own prior to his spot in the limelight. we're talking belgian designer kris van assche, and how he takes his eponymous label to the next level by opening a brand new flagship store in paris. the store occupies 80 sqm. [861 sq.ft.] spread over two floors and boasts a rather stunning interior by ciguë. the french architecture practice has created displays, furniture and light fixtures in bold architectural shapes, and strategically positioned them to add a visual dimension to the rectangular retail space. materials such as concrete and rubber give the store a distinct contemporary edge, while the whitewashed walls and traditional timber floor add balance and warmth to the design. the new kris van assche flagship store carries the brand's full range of apparel, shoes and accessories. location: 16 rue st.-roch [étienne marcel].