paris: impossible project space opening

© églantine aubry - the new store in paris

polaroid conquers the planet all over again! we're talking the impossible project, an endeavour by ten former employees of the instant film manufacturer to keep its legacy alive. in 2008 they saved the very last polaroid production plant for integral instant film in a sleepy corner of the netherlands, and started to invent and produce totally new instant film materials for traditional polaroid cameras. two years later the impossible project saved analog instant photography from extinction by releasing various, brand new and unique instant films. the steadily growing cult following is pretty much all over the planet, and banking on its success the impossible project launched its very own stores in a string of creative hubs. after opening in vienna, tokyo and new york, the latest impossible space recently opened its doors in paris. the impossible space paris stocks old polaroid films and new films, polaroid cameras, a selection of relevant books and plenty of analog accessories to start shooting yourself. location: 77 rue charlot [marais].

© églantine aubry - analog treasures galore