french menswear brand de fursac was established way back in 1973, but it wasn't until a creative shake-up in 2011 that the brand appeared on the radar of today's generation of style-savvy males. a classic silhouette is captured in a complete men's wardrobe that caters to both formal occasions and smart leisure outings. after opening up shop in cannes, geneva and nice, de fursac has opened a second parisian outlet on swanky avenue victor hugo. the store measures a spacious 110 sqm. [1,184 sq.ft.] and boasts an interior design that reflects the brand's new retail aesthetic of clean lines and boxy shapes. these are captured in a contemporary chic combination of prussian blue, polished brass and olive wood. the new de fursac store carries the brand's full range of menswear and accessories collections. location: 95 avenue victor hugo [16ème].