burberry is the latest global luxury brand to arrive with a stellar flagship store on rue du faubourg st.-honoré, and the biggest in all of france. measuring approx. 929 sqm., the store has been designed by creative director christopher bailey and features british materials and themes, including beige marble, black chrome and dark oak. anticipating the lifestyle of its savvy clientele, modern technology is a prominent element of burberry's new store concept. handy touch-screens are available, there's an enhanced sound system, and a special feature of this flagship is the burberry retail theatre which can broadcast multi-media content directly from london to large in-store video walls. needless to say that as a flagship store it features burberry's entire men's + women's collection.
a star-studded opening part was held a stone's throw away at the british embassy, attended by christopher bailey and over 500 guests. as usual burberry flew in a band from britain for a live gig, and the appropriate pick this time was the feeling as they had recorded the soundtrack of the burberry brody fragrance campaign. additionally, omni-present it girl alexa chung was in the house for a dj set. location: 56 rue du faubourg st.-honoré [st.-honoré].
© burberry - inside the paris flagship and the feeling clad from head to toe in burberry [top to bottom]