paris: brooklyn we go hard pop-up store

© bwgh / photography: karl hab - the brand's first retail venture

contemporary menswear brand brooklyn we go hard has entered the retail arena for the very first time with a pop-up store in their homebase paris. the temporary retail space is located at cité de la mode et du design or informally dubbed les docks, a newly established creative hub along the seine river. the shop interior is basic with concrete walls covered in a deep shade of blue and utility pipes exposed overhead. furnishings are sparse but carefully sourced to both match the spartan surroundings and add a soft edge at the same time. so, what's on the shelves? all the american streetwear-insoired items from brooklyn we go hard's s/s 2013 collection [open through sep 30]. location: 34 quai d'austerlitz, ground floor [salpêtrière].

© bwgh / photography: karl hab - concrete and deep blue