paris: april77 store opening

© april77 - hello bastille!

it's been only a few years ago that april77 launched its first flagship store in the marais. now it's expanding once again, opening up shop in the bastille area. an equally stylish retail statement, the store makes the most of its concise space. paris-based italian architect federico masotto crafted a clean linear design that optically enlarges the space, albeit spiced up with beautiful symmetric detailing. a graphic division of plains in black and different hues of grey add playfulness. the back of the store features a spacious and plush changing room. the new april77 store carries he brand's entire men's and women's collection. location: 7-9 rue de charonne [bastille].

© april77 - inside the new store