Although already well-established at home base Paris, contemporary fashion brand A.P.C. has expanded its network with yet another stylish boutique dedicated exclusively to womenswear. Occupying the former premises of the Vanessa Seward boutique, a womenswear brand A.P.C. was once affiliated with, it’s a top location in one of the French capital’s leafiest neighbourhoods and exposed to plenty of foot traffic. The interior design, created by French architect and longtime collaborator Laurent Deroo, makes the most of the narrow and dichotomous space. Upon entering the boutique, shoppers encounter a setting defined by flooring of glazed celadon tiles, whitewashed walls and furnishings and fixtures in untreated timber. A circular display at the centre is clad almost entirely in tiles with a matching green hue, but also embeds cushioned seating at the back, and its shape is mirrored by robust ceiling lamp right above. On one side of the store, the walls are adorned by a band of similar tiles and mirrors, and extending all the way to the back room through a passage with built-in cabinets. When proceeding here, shoppers find an intimate space, featuring timber flooring, felt-covered fitting rooms, a suspended wooden display, window seating and and large mirrors which optically enlarge the space. The new A.P.C. store carries the brand’s full range of women’s apparel, accessories, bags, shoes and small leather goods.
A.P.C.
171 boulevard St.-Germain (St.-Germain-des-Prés)
75008 Paris
Telephone: +33 1 70360612
Mon-Sat 11-7.30
Publishers Note
Just to be clear – superfuture® is a design blog and not a political commentator. No surprise there. The scope of our content has always been global and borderless, however that can often mean covering projects in countries where we will not agree with the politics or actions of those countries. In a world that’s as screwed up as ever right now, the focus of our support is to those designers, architects and other creatives who aim to make the world a more liveable one – as opposed to people that try their hardest to destroy it. So if a project hits our desk and we like it based on its design credentials, we may choose to publish regardless of its location or creators nationality. superfuture® has always been inclusive and hopes for all current wars, aggression, violence, hate and extremism to end.
