an appealing little piece of tokyo in the heart of paris. we're talking 1ldk paris, the first overseas outpost of directional japanese lifestyle store chain 1ldk. launched as a single shop six years ago in naka meguro, a slow-paced enclave in the bustling japanese capital that boasts an abundance of cool boutiques along a narrow canal, it has grown into a proper network of meticulously conceptualized retail venues. situated just off the rue st.-honoré luxury shopping strip in an inconspicuous side street, the paris boutique occupies a compact two-level space of an early 20th-century lowrise structure. the off-beat location, cherry picked by 1ldk's keen-eyed general manager jumpei seki, is the result of the company's organic growth model [read more about this in a previous post].
similarly to its boutiques in the land of the rising sun, the new store features an interior which takes cues from its surroundings. through a collab with local practice teepee architects and shop manager shotaro aoyama's indispensible parisian connections, the 28 sqm. [301 sq.ft.] retail space has taken a contemporary yet homely shape, mixing custom-made furnishings with vintage finds and one or two items imported from the far eastern homeland. the basement area is exclusively used for storage. aiming to serve a discerning male clientele, the offerings at 1ldk paris predominantly consist of curated brands and items from japan, in addition to a handful of quality products made in europe. currently on the list are coveted names such as comesandgoes, buddy optical, paraboot, daily cleaners & co and universal works. location: 16 rue de la sourdière [st.-honoré].