oslo: filippa k store opening

it's in oslo where swedish fashion brand filippa k revealed its new store concept. the aesthetics have gone to a new minimalist level, creating a retail environment with a cool gallery-like vibe. the retail space has many arches which provide a playful visual twist to the newly found austerity. there's the obvious concrete floor and white-washed walls, and the juxtaposition with sections of untreated wood panelling add a touch of nordic chic that's warm and friendly. clothes hang on sleek suspended racks or are stored in compact cabinets. the new filippa k store carries the brand's full collection of men's and women's apparel, shoes and accessories. location: øvre slottsgate 11 [sentrum]. © filippa k