oslo: anti sweden jeans

here’s some more info on anti sweden, as far as we know the only jeans brand from norway. conceived by oslo-based agency anti, the brand takes inspiration from its homeland, known for its eternal midnight and thriving black metal scene. anti sweden is a tongue-in-cheek style statement against better-known jeans brands from neighbouring sweden. the brand’s core product are black jeans and it launches with the limited-edition anti sweden 666 jeans, a unisex model available in all sizes. printed in the pocket lining of this first edition line you'll find occult-inspired illustrations of american artist justin bartlett who worked with quite a few norwegian metal bands. anti sweden is available at the anti store. location: kristian augustsgate 13 [sentrum]. © anti sweden