© y-3 starting with the coming s/s 2011 season sportswear-flavoured fashion brand y-3 launches an online store. this move not only marks the 10th anniversary of this successful collab between adidas and japanese style master yohji yamamoto but also expands the brand's global reach. 'since 2004, y-3 has expanded its retail business across asia, europe, the middle east and the u.s. with y-3 now being available online we commit to offering impeccable quality at the highest service to our global clientele who may not have had access to a local retailer', elaborates hermann deininger, cmo sports style division at adidas. the online store will start carrying the brand's entire s/s 2011 collection, featuring men's and women's apparel, footwear, accessories and kids. it will be accessible in europe, the u.s. and across select asian countries. more regions will open in the near future with languages localized in german, french, english, italian and japanese. 'the website follows y-3´s modern aesthetic, combining function and design while showcasing the season's collection and its theme. for the coming season it'll reflect yohji yamamoto's love for rock 'n roll', adds deininger. 'the online store is powered by the milan-based yoox group, a global internet retailing partner for many leading design and fashion brands. they provide y-3 with up-to-date technology, innovative interface design, global logistics, premium customer care and also international web marketing'. yes people, y-3's new online store is now open...happy shopping!