for its s/s 2016 collection, danish apparel brand won hundred pairs the usual understatement with a sporty edge. both the men's and women's designs are marked by fresh and more streamlined silhouettes and new detailing, such as elastic bands, rubber pullers and logo prints. the denim collection introduces more loose fit jeans such as the ben for men and the women’s kira with straight cuts, and also the footwear and accessories collections comprise of matching timeless designs. the brand's creative director nikolaj nielsen commissioned german photographer jonas unger to shoot the accompanying ad campaign during a boat trip to the tiny island of samsø, just off the danish coast. won hundred's s/s 2016 collection is available at select depositories across europe, but can also be purchased online [worldwide delivery].
© won hundred / photography: jonas unger