online: the x

we're lovin' the ingenuity of closed's the x s/s 2011 campaign. conceptualized by the wardenclyffe agency and shot by robert hamada, it celebrates individuality, diversity and last but not least creativity, all related to a specific geo location. ten directional innovators from ten cities across the planet have been asked to contribute to the campaign, including marcelo burlon [milan], emi kameoka [tokyo] and tim barber [new york]. they are all in possession of a camera with gps, allowing continous tracking of their whereabouts, and post their shots on a special website that is to be launched very soon. clever, huh?