the impossible project is an endeavour by ten former employees of the instant film manufacturer to keep its legacy alive. in 2008 they saved the very last polaroid production plant for integral instant film, located in a sleepy corner of the netherlands, and started to invent and produce totally new instant film materials for traditional polaroid cameras. two years later the impossible project saved analog instant photography from extinction by releasing various, brand new and unique instant films. and now they've turned their attention to the future of instant photography with the release of their first hardware:
the impossible instant lab. this nifty device was designed to build a bridge between digital and analog instant photography, and via your iphone, transform any digital image into a one-of-a-kind instant photograph that, no longer confined to a screen, can now be shared and exhibited. how does it work? simply select an image on your phone and place the iphone in the cradle. then slide open the shutter on the base. a signal tells you when the exposure is finished. close the shutter, push the button and the instant lab ejects the instant film, ready to develop in the palm of your hand. yes indeed, it's the first device to convert digital images into real analog instant photographs.
the launch of the instant lab coincides with the release of an official impossible project app for ios. as well as enabling users to transform their digital photos into real analog photographs with the device, the app also provides a platform for scanning, uploading and sharing those analog instant photos. supporting a variety of social media, the impossible project app encourages photographers to share their instant photographs and at the same time get inspiration from the photographs of others; an international community for analog instant photography lovers. fancy one? you'll have to wait a little while as the impossible instant lab drops in stores late next month.