say hello to orijeans, people. founded by college friends and entrepreneurial denimheads mike avdeev and renat ishmukhademov, it's a new european bespoke denim startup which introduces a new way of purchasing premium bespoke denim jeans. the guys aim to develop a web platform through which customers will be able to design their jeans themselves. so, how does it work? pick your preferred cut, fabric, colour, lighten certain areas of the jeans, and then apply scuffs and rips. next step is entering your personal measurements into the web constructor and submit the design with a simple click. your jeans order will be handcrafted, using the finest available denim sourced from american and japanese mills, and they'll be delivered to your doorstep within just three weeks. we think the orijeans startup is brill, and to be able to make it happen they've launched a kickstarter project. check it out for more info!