online: joyce online store + iphone app launch

© joyce - the new iphone app bares it all to the store's label-conscious following for the past 40 years joyce has been a beacon of style for hong kong hipsters and fashionistas alike. the retailer now steps up its game by launching today its new redesigned website that includes an online store, and also a cool iphone app. the online store will carry items that are exclusive to joyce while the app will feature instant fashion news from around the planet. to mark the launch joyce is collaborating with a new designer each month to create a limited edition capsule collection that will be exclusively available online. first one up is mastermind japan which has crafted a series of signature homewares that includes a cushion, a ceramic cup and ashtray, a towel and a floor mat. lining up for the next collab capsule collections are neil barrett, yasuhiro mihara and thom browne.
© joyce - a mastermind japan who doesn't want one?