online: gustin selvedge denim

© gustin

now this is what we call multi-level innovation! we're talking san francisco-based denim label gustin. for the past six years they've been selling premium denim at top boutiques across the states, such as ab fits on home turf and confederacy in los angeles. and now they've launched an enticing new initiative, aiming to connect with its fanbase and reach a larger audience. although gustin sticks with its classic-styled, spare-no-expense design philosophy, the brand extends its product range and quickly build a complete classic american menswear collection with crowd-sourcing. yes indeed, gustin is launching a new online presence to showcase the brand and invites followers to choose what goes into production by simply funding the styles they want. by selling directly online to customers gustin will be able to charge much lower prices for selvedge denim: for usd 81 a pair, instead of usd 205. and what's more, gustin plans to keep this bold pricing philosophy across the entire line. want a piece of the action? then click [here] to join.

© gustin