online: gangnam style

photo: psy in action 

k-pop has been all the rage across asia for quite some time now, catapulting many a korean act to instant stardom. currently topping the charts is rapper park jae-sang a.k.a. psy, and it looks like he's going to be the first artist of the genre to cross over to american and european audiences with his outrageous monster hit gangnam style and score there as well. the song is a jolly parody of gangnam dwellers - one of seoul's leafy neighbourhoods - and their chi chi lifestyle. although the song isn't exactly an original, it quickly settles deep inside your brain. it already has invaded ours.