based out of paris and hong kong, newly established bag brand elleme – it's pronounced elle aime and meaning 'she loves' in french – comes straight to the point with a debut collection brimming with fresh designs. the brand knows a thing or two about the challenge that discerning females are facing when finding the perfect bag to fit their lifestyle. knowing their target audience well, the obvious focus is quality, but they're also keen on the versatility of their designs, and last but not least, a friendly price point. elleme's inaugural collection pairs european minimalism with asian sophistication, resulting in geometric shapes, colour and texture contrast, patchwork, and a matching colour palette that includes hues such as black, grey, bordeaux, navy blue, brunswick green and caramel. as said, quality is key, and the choice of materials prove just that: lambskin, full grain and top grain cowhide, wool and canvas cotton. click here to check out elleme's full collection and how to purchase your new trophy bag at the kickstarter pre-sale.