online: don't think

 

© adidas - a crowd of improv clowns gathers at #adidasunderground

last weekend adidas unveiled an immersive screening of the chemical brothers film don't think at #adidasunderground, its pop-up space in celebration of the 2012 olympics in shoreditch. on entrance, each of the 400 attendees was gifted a black + white adidas firebird track top, and their faces all painted as clowns inspired by the film itself. the event was based on an original event that took place last year in japan. the film itself is an eclectic compilation of footage shot at that event. looks like we've missed out on something fun...