diesel's owner renzo rosso has a farm in italy's sunny veneto region. the farm features vineyards and olive groves, and the eco-produce finds its way to top restaurants and retailers in the area. until now! expanding the diesel lifestyle concept, the brand launched the diesel farm online store earlier this week, exclusively stocking - yes, you guessed it - the numbered and specially packaged wines, olive oil and grappa for the brave at heart. mind you, you're even able to customize the wine label [online] with a personalised message or the recipient’s name...che brilliante!