africa no longer is a continent burdened by negative incidents and connotations, and is slowly emerging as the new frontier. and that event includes fashion and lifestyle if you ask afriek, the newly established men's label by amsterdam-based duo sivan breemhaar and kars gerrits. as students the two spent considerable time in east africa and immersed themselves willingly in the many riches of local culture. once back on home turf, breemhaar and gerrits refused to come to terms with the stubbornly prevaling prejudice of their compatriots towards africa and decided to launch afriek. a witty dutch transcription of afrique or africa in french, this venture aims to reach beyond the realm of fashion, and also contribute to the welfare of local african communities. for its collections afriek collaborates with designer jo luymes, and sources its fabrics from a market in kigali. all garments are made by a number of talented tailors who are all based in the buzzing rwandan capital. from cutting to sowing, each jacket is entirely hand-made, allowing a personal sartorial signature. fancy one? then click here to purchase yours.