© ketel one
earlier this year ketel one launched a nationwide search for modern gentlemen who'd be up for the opportunity to showcase their game-changing ideas. this nationwide quest for an original idea that matters, something of substance and with style would be awarded with a grand investment of usd 100,000 by ketel one to turn the five winning proposals into a defining reality. to lead this nationwide call-to-action, ketel one has enlisted the mentorship of three men that embody the essence of a modern gentleman: actor and philanthropist ian somerhalder, co-founder and c.e.o. of the movember foundation adam garone and celebrated actor carlos ponce. these cultural counselors have been defining the values of the ultimate gentleman’s competition through their day-to-day lives. one of the winning proposals came from adam johnson and his company withers & grain. this brooklyn-based design practice crafts rather cool furniture reclaimed woods from the five boroughs of new york city, including waste material from wooden watertowers. watch the video and learn more about adam johnson's modern gentleman's practice.