amidst the new york fashion week hoopla y-3 presented its s/s 2014 men's + women's collection to a packed house last night. the fashion brand takes a turn towards graphics with the collaboration of peter saville, the renowned british graphic designer and art director. saville injected hyper-colourful designs in a collection that's very much inspired by today's digital noise, and which is both a critique and celebration of the dominating internet culture. this has resulted in looks with acid-bright prints and distorted slogans, swirling across sleek, paired-down clothing for both men and women.
the new y-3 collection explores and pushes the limits of authentic american sportswear, elongating its shapes and subverting the codes of its style, like a baseball jacket fused with a kimono, for example. saville’s digital explorations led him to the creation of a new take on snake print, formed by doubling and distorting photographs of water droplets on glass windows into a hyper-real, hyper-color canvas. another highlight of the collection was the pioneering of a breakthrough fabric concept: retro-reflective technical knitwear, in which seemingly simple sportswear staples in fact emit light. shown here are five looks from y-3's s/s 2014 men's + women's collection that we particularly like.