few cities generate a continuous buzz in retail and hospitality as new york city. as the planet's unofficial capital it's a place where opportunity, innovation and superlatives often go hand in hand, giving it the aura as the very cradle of the american dream. and because if you can make it in new york, you can make it anywhere, any intitiative in the aforementioned fields need to be top of the bill. well, at least for discerning manhattan dwellers. here's a first look at sam macpherson's newest venture that recently opened in noho. after setting up happening hospitality venues such as the bowery hotel, the jane and the maritime hotel, macpherson joined forces with bd hotels to restore marlton house - a historic building which dates back to 1900 and a fav meeting spot of members of the beat generation - and turn it into the marlton hotel. now an affordable boutique hotel with 107, including two pentouse suites with a fabulous private terrace. the hotel has been designed by macpherson himself, and oozes the old world chic of f. scott fitzgerald's post-war paris, but also references the neighbourhood's very own past.
the classic aesthetic has been meticulously crafted and executed, and creaties a warm and elegant atmosphere throughout the premises. the decor includes original herringbone wood floors, brass fixtures and private marble bathrooms. well, you get the picture. obviously, the rooms feature all imaginable modern amenities. and while we can imagine you'd like to do nothing else but immersing yourself in the grandeur of your room, you should really check out the marlton hotel's facilities. opening soon is a 98-seat restaurant in the rear of the lobby with a skylight terrace. additionally, there'll be a coffee bar where guests and neighbours mingle over a coffee, cocktail and a bite. the marlton is just one of a series of new happening venues that'll transform this corner of town into a new stomping ground for the most discerning of manhattanites. location: 5 west 8th street [noho].