the west coast denim phenomenon goes new york! self edge officially launches its new flagship there on sun - aug 9 [2pm-7pm]. located on the lower east side, the store mirrors the gentlemen's boudoir style of the san francisco flagship. next to its own popular line of high-quality japanese selvedge jeans, it also offers other brands such as ande whall and joe mccoy plus some new york exclusive items. location: 157 orchard street [lower east].