new york: pop 1 pop-up store

© blk dnm fashion designer johan lindeberg has launched a new brand. dubbed blk dnm [black denim], it features men’s and women’s collections of denim, leather jackets, tailoring, knitwear as well as t-shirts and tanks. with the intention to go 'more personal' with this brand, lindeberg wanted to create a store that felt exactly like his home: pop 1. the pop-up features a simple, raw, deconstructed interior with industrial fixtures and baroque-inspired furniture pieces. amidst the mixed-season merchandise it will display art installations, books and curiosities, and pop 1 will also serve as the brand’s creative studio and as a second home for lindeberg’s team friends. it's the first of a series of pop-up stores scheduled to open across the planet throughout the year, and will be open for six to eight weeks only. coinciding with the launch, the first edition of blk dnm gazette was released. location: 237 lafayette street [nolita].
© blk dnm