since its founding in 2004 by eddy chai and paul birardi, odin has remained one of nyc's reigning menswear shrines, and last night hosted a launch event for the official odin x target men's capsule collection. following the launch of the shops at target program earlier this year, odin has become part of the fall installment in tandem with the mega retailer, who have cleverly partnered with select boutiques in nyc [and globally in the past - think missoni] to create innovative design collaborations aimed at broadening the scope of its nationwide customers. fit for both the discerning urban gentleman and everyday utilitarians alike, the odin x target collection is a slick line-up of sophisticated fall menswear and accessories. built of well designed staples, great knits, structured outerwear and even a custom desert boot, duffle bag and odin-esque scented candle, the collaboration pays homage to the distinct atmosphere of planet odin while remaining completely accessible to a larger audience. available in target stores nationwide from september 9th, we're expecting nothing short of a stampede for this one. take a look at behind the scenes interviews with the designers and the full collection right [here].