new york: lanvin flagship store opening

© lanvin - grand arrival on madison avenue

only a stone's throw away from its women's boutique, lanvin have opened a flagship store exclusively dedicated to menswear. the store occupies 5,800 sq.ft. [539 sqm.] spread over five floors of a landmark townhouse. the store features the brand's new, streamlined interior design as concocted by creative director alber elbaz in collab with new york-based practice mr architecture & décor. on the ground floor boasts an elevated platform in versailles parquet is incorporated into the architecture of the entry stairwell, and shoppers must physically pass through the window display in order to navigate between floors. the ground and third floors are covered by a warm grey custom plaster, a signature of the new concept, while the second floor features beige suede walls. the first salon, with its warm grey walls and contrasting black metal fixtures, houses the coveted runway collections of lanvin menswear designer lucas ossendrijver.

at the back of the floor the brand’s sportswear collection and accessories are featured. a newly conceptualized bag and shoe wall in black metal transitions between the areas, featuring lanvin's besteselling styles such as its iconic sneakers. the walls lining the staircase are covered in macassar ebony wood and guide shoppers to an area dedicated to the brand's sartorial collection. on the second floor the decorum shifts into a cozier gear with walls covered in beige suede, matched tih versailles parquet flooring. a formalwear salon is at the back of the floor, featuring the traditional smoking and tuxedo offerings. the new retail concept makes use of integrated lightiung to highlight the subtle details of each product, and this is particularly visible in the custom-made fixtures for men's finishings and the built-in wall units for dress shirts.

arguably the most stunning part of the store is the entire third floor where the made-to-measure area and v.i.p. salon are situated. the latter boasts a setting of exquisite luxe in tones of dark grey that allude to the elegance of a tailoring house. under the light of a sparkling art-déco chandelier, the room is anchored by the townhouse's original fireplace, opposite a velvet elongated sofa which runs the length of the salon. very soon bespoke suiting will also be offered here. next to the flagship store in paris, this is the only place on the planet which offers lanvin's full range of men's collections and services. location: 807 madison avenue [upper east].

© lanvin - ground floor, second floor and the made-to-measure and luxurious v.i.p. areas on the third floor