new york: hermès store opening

seemingly unaffected by the economic turmoil, french luxury brand hermès keeps expanding. its first-ever store dedicated exclusively to a male clientele just launched with a big bang on madison avenue. covering 2,450 sq.ft. over four floors, the new outlet features the brand's entire men's collection of apparel, shoes, accessories, jewellery and special items. mind you, the top floor features a made-to-measure men's boudoir for clients with a craving for one-of-a-kind hermès items. the store has been designed by paris-based firm rena dumas architecture intérieure, a long-time affiliate of the luxury brand. location: 690 madison avenue [upper east]. image: the hermès men's store on madison avenue