now who said digital advertising is the future? g-star goes old school, putting up a hand-painted wall mural around the corner from its lafayette street flagship in new york city. the enormous ad runs through may and is part of the denim brand's global outdoor s/s 2012 campaign that includes liveried cabs in london, fully g-star wrapped busses in paris, subway and tram takeovers in hong kong, and digital screens in several other cities across the planet. wall mural location: corner of prince street and lafayette street [soho].
© g-star - old school advertising in the digital age