diesel just opened its fourth and largest diesel planet flagship store in manhattan. measuring 2,000 sqm. over three floors, the store showcases all of the brand's collections. it also has special features such as giving customers the option of customizing the inside waistband of denim purchases with their name, using laser-etching technology and a number of magic mirrors allowing the clientele to trust that their backsides look good in diesel's jeans. location: 685 fifth avenue [midtown].