in new york city, there's no better time to open a store than during new york fashion week. and that's exactly what diesel did with a brand new boutique in soho, its very first that's entirely dedicated to the diesel black gold collection. measuring a spacious 2,500 sq.ft., the lofty retail space has been designed by new york-based interior designer ryan korban. to accomplish a matching rock chic environment, korban lined the ceilings in striking gunmetal velvet to create visual drama, opening into a main gallery which feature a range of exclusive products. all this is juxtaposed with zebra wood and an imposing, custom-made leather screen. two eye-catching aluminum monoliths anchor the store interior, and also visually mark the brand's modernity and heritage. clothing is installed in suede-lined niches and wall-to wall dove gray carpet enhances the sense of comfort and luxurious intimacy. the new diesel black gold store carries the entire men's + women's apparel, shoes and accessories collection. diesel frontman renzo rosso flew in to attend the label's fashion show and mingle with guests at the store's star-studded opening party. location: 68 greene street [soho].
© diesel + vogue - a rock chic store interior, renzo rosso with party pals jefferson hack and stephen dorff [top to bottom]