one of today's most coveted womenwear brands, céline kicked off a global retail masterplan last year and it has now come into effect stateside. the paris-based fashion house has added a new store in soho, its second in new york city. the store occupies a 4,400 sq.ft. [409 sqm.] ground floor space, featuring the quirky-chic retail aesthetic that was first introduced in london. the retail setting is an oasis of beige nuances, captured in walls, ceilings and custom-made fixtures. also included in the design are a marble floor inlaid with semi-precious stones, enormous back-lit ceiling panels, and the building's original steel pillars which give a distinct contrast. a specially commissioned chandelier and floor lamps by danish designer thomas poulsen a.k.a. fos heighten the sense of luxury. the new céline store carries the brand's full range of apparel, shoes, bags and eyewear collections. location: 67 wooster street [soho].