new york: boro hotel opening

© boro hotel / photography: floto + warner

the remarkable transformation of williamsburg not only continues to make headlines home and abroad, but also seems to have inspired other neighbourhoods along the east river to gain the limelight. dotted with monumental warehouses and factory buildings and home to a sizeable, artistically inclined demographic, long island city is on its way to become the next big thing. and it's these two aforementioned elements that have proven to be quite beneficial for the area, having laid the foundation of a budding cultural infrastructure – the sculpture centernoguchi museum and moma ps1 already call this neighbourhood home – that pulls a growing number of visitors.

and as the buzz continues, so does the arrival of cool new establishments, and the latest one labeled as such is the boro hotel. the very first design-led boutique property on the block, it features an understated, industrial-inspired interiors by grzywinski+pons, an architecture practice based in new york city. situated in a newly-built, modest highrise, the boro features 108 guestrooms and studios spread over 13 floors. the interior aesthetic makes clever use of the building's concrete shell, pairing it with a consideed palette of materials, colours and fixtures that's appealing to design aficionados and those in search of hospitality with a distinctive edge.

although the lodgings come in various sizes, they all feature floor-to-ceiling windows with sweeping views, custom-made furniture, unique light fixtures, and some even have spacious terraces and balconies. obviously, all these pads feature the modern amenities today's savvy traveler just can't do without, including complimentary hi-speed wifi, a samsung hdmi 40-inch led-tv abd speakman anystream showerheads. and for those who love to splurge, a 600 sq.ft. [56 sqm.] penthouse with a manhattan skyline balcony is readily available. conceptualized as seamless extensions of the rooms, the boro boasts welcoming public spaces with a similar understated style.

there's obviously the lobby, an open space flooded with daylight and sparsely furnished with custom-made pieces. here, arriving guest can self check-in at a communal table, while other sections are totally geared towards chilling out or mingle with other guests. the café bar serves plenty of good stuff, ranging from specialty coffee, cocktails and other beverages, to select bites and complimentary breakfast. soon to be added to the premises are a restaurant with terrace and courtyard seating and a rooftop bar with sweeping views of queens and manhattan. yes, it's easy to see the boro sets a new standard in hospitality in this happening part of town. location: 38-28 27th street [long island city].

© boro hotel / photography: floto + warner