new york: band of outsiders flagship store opening

© band of outsiders

it's without a doubt manhattan's most anticipated store opening of the season. we're talking the new band of outsiders flagship in soho. following a much-publicized entrance in tokyo's competitive retail arena late last year, this is a renewed collab with architecture practice lot-ek. the store in new york occupies a 2,400 sq.ft. [223 sqm.] ground floor space - mind you, an equally sizeable section at the back of the store is home to a showroom and offices - and is an extrapolation of sorts of the one in the japanese capital, featuring a similar modularity concept and semi-utilitarian palette. a collection of large custom-made trunks on casters lock to each other to form an elongated display and storage unit that runs the length of the space, accompanied by a gigantic canopy made of road cases hanging overhead.

the dangling structure serves as the main lighting source of the retail space. the very same cases are used along the walls to create a system of hanging racks for the merchandise. the back wall serves as a mural with imagery changing every season. band of outsiders' new outlet carries the brand's full range of men's and women's collections, including the forthcoming footwear collection, and a rotating range of exclusive collab products with other brands. and keeping things very laid-back and very soho is the presence of milk bar's newest outpost on the premises, serving a wide range of its tasty delicacies, with an emphasis on cookies. location: 70 wooster street [soho].

© band of outsiders - the store interior + designer scott sternberg looking happy