founded little over a decade ago by brothers shea and raan parton, the apolis brand spawned from a specific consciousness that aims to bridge commerce and sustainable development. the fraternal duo set out to build an alternative, more ethical business model in support of the simple idea that people can live better lives when they are given equal access to the global marketplace, and at the same time, one that would create appealing contemporary menswear along the way. following the successful opening of the brand's first store in los angeles five years ago, apolis heads east to launch an outpost in new york city's coveted shopping neighbourhood of soho. the flagship store,
officially dubbed apolis community centre, occupies a lofty 850 sq.ft. [79 sqm.] ground floor unit of a mid-rise structure built in 1910. similar to the first store on the west coast, it's conceptualized to fully comply with the brand’s mission to empower communities and bring people together. so, next to stocking the full range of apolis apparel, denim, accessories, footwear and fragrances, all presented in a whitewashed interior furnished with a quirky blend of vintage items and modern pieces, it'll also host an engaging program of gallery exhibits, dinners, film releases, new apolis collection debuts and keynote speakers.