3x1 is the love child of scott morrison, the founder of denim brands paper denim & cloth and earnest sewn. his newest endeavour is once again denim-focused and its name is derived from the popular fabric's standard weaving construction, the 3x1 rht [right hand twill]. in the heart of soho morrison recently opened the 3x1 made here flagship, a retail concept that not only captures the brand's manufacturing and apparel legacy but also reflects a genuine new york city vibe. adding up to the artisanal retail formula, the 3x1 made here flagship also encompasses a gallery space with a full-fledged jean manufacturing facility where shoppers can actually view craftsmen work on denim pieces. the store carries men's and women's denim apparel, all denim on the floor is limited edition as the custom and bespoke pieces are created with the customer [regardless, all are made in-house at this one location]. location: 15 mercer street [soho].